Here is a little system for creating your elevator pitch:
Start with:
“I help…" and then provide a specific description of your idea client.
Next:
“Who…" then describe a specific problem that clients/prospects say is their biggest concern; use their exact words.
Follow with:
“Get…" and then describe a specific outcome you can help them achieve
End with:
A convenience statement.
The more specific the better. The more emotional the better. The more this uses the client’s words the better and I recommend starting to ask clients what they biggest challenge or frustration is.
If you don't know what this is ask 20 prospects and find out.
An example for me could be:
I help sole-trader accountants who feel they are not valued by their clients win new business at higher prices, without spending a fortune on marketing.
Social Media is here to stay. Don't believe me, watch the video.
If you are not using Social Media effectively you risk being left behind, can you afford that when the competition is increasing faster than ever?
You know that relationships are key to your success. Building, retaining and managing key relationships is vital for all professional service firms, especially Accountants.
LinkedIn is a 21st century rollerdex and it is recognised as "the professional's" Social Media channel - it's not if you should be using it, but how.
For Accountants interested in finding out how they can use LinkedIn within their marketing strategy, we are hosting a Webinar.
Webinar details
This 90-minute lunchtime training Webinar on Wednesday 6th July is going to explain why you need to get onboard now before it's too late.
By attending the Webinar you will understand exactly what to do today to prevent youself and your firm from looking out of date and damaging your brand. And, you will have a step-by-step checklist to implement straight after the Webinar.
The Webinar will cover LinkedIn basics as well as advanced strategies and tactics for lead generation using the Premium edition of LinkedIn.
The presentation will be given by Steve Mills, a former International sportsman and marketing expert. Steve has worked as a Marketing Director for a High Street Accountancy practice so he has a unique perspective.
Price and guarantee
Complete the form below to book your place.
The Webinar starts at 1.00pm and costs £40 plus VAT - attendees get a checklist of actions to ensure they get full value from the event.
The guarantee is simple...if for some reason you don't think the session was worth the money, just let me know and I'll refund you the same day.