This video has a few important lessons which professional firms can learn from. Like the song, it's not whjat you do but the way that you do that get results! And, the way that you do it determines who you do it for.
If your personal tax return service £100 or £1,000...I have charged £2,000 for a personal tax return which took me two hours to enter into the tax software. But, it was what I did before and after that got the £2,000 price.