If you watch and listen to the BMW advert you'll pick up a phrase "we realised a long time ago that what we make people feel is just as important as what you make".
BMW understand that they sell feelings....and the feeling they want you to buy is joy!
What do you sell? How do you want clients to feel? What are you doing to ensure clients feel the way you want them to? How many systems do you have to create feelings?
If you don't know what you're selling, how are you going sell it!
A study by the Institute of Directors reinforces the view that investing in skills and training now will help combat the effects of the recession.
The report reveals that 88% of directors were planning to maintain or increase training investment meaning that they see the downturn as an opportunity that will reap rewards when the upturn comes.
The study found:
• 76% say it boosts staff morale
• 74% say it improves productivity and/or profitability
• 69% see how it increases customer satisfaction
• 62% have noticed its positive effects on staff retention
Train to Gain scheme from Business Link offers access to funding support. Of interest to practice owners (with 5- 250 employees) is grant support of up to £1,000 for skills development. This could cover some training and coaching via our Marketing Mentor programme.