Marketing on purpose

Here are full details of the Marketing on Purpose programme.

What exactly does it cover?
The programme is a comprehensive programme covering strategy, management, marketing, sales and pricing. 

The programme covers the eight keys areas of marketing a professional firm:

• Planning and management
• Service range
• Budgeting and resourcing
• Branding and design
• Lead generation
• Customer service
• Sales processes
• Pricing policy

Why do it?
If you are a start-up or an established firm who has stagnated, the Marketing on Purpose programme will help you kick-start your practice development. 

The one-off investment is split into pre-agreed phases and will set the foundation for a profitable and sustainable future. For firms with multiple owners this is an opportunity to ensure you are all fully aligned and have a workable succession plan in place.

How much is it?
This is a comprehensive programme that usually covers branding and design as well as training and coaching along with coaching on sales and pricing so the minimum fee if £1,000 to £2,000 a month for 5-10 months.

 What are the benefits?
There are many benefits of the programme. It will identify specific area to improve the firm’s marketing effectiveness to drive profitability and growth.  The programme will help management gain a better understanding of their marketing and sales systems.