Public Relations

Public Relations (PR) is very different to advertising. It is a marketing technique that lets you convey your news, however big or small, to your audience through the media, be it online,  in print or on broadcast. Here are full details of the Portfolio Public Relations service.

What exactly does it cover?
Portfolio will undertake a PR review. We will look at your firm’s structure, message and intentions to define your target audience. A strategy will then be drawn to increase your awareness through a PR campaign. Portfolio will then liaise with the media to place your firm’s message.

Why do it?
PR fulfils the same advantages as advertising (awareness, creating a ‘buzz’) but goes above and beyond this by creating tangible credibility by association with key media. 

Any PR coverage will be reported ‘by’ the media as opposed to being in the paid slots in-between the news articles. PR gets you in the news itself. Editorial is the ultimate advert. Your audience will instinctively trust their local newspaper, trade magazine, radio programme, industry blog, so to read, see and hear about your firm in such a place is only to your firm’s benefit.

You can easily ‘buy’ and advert, but it takes craft and guile to get good PR coverage.  The benefits go beyond the financial. Consistent coverage in trusted media earns respect amongst your peers which makes networking and affiliating much easier. Your staff will also feel an increased sense of pride working for such a visibly excellent firm.

How much is it?
Our PR service starts at £250 per month which will cover an interview with you, production and distribution of the Press Release.

What are the benefits?
There are many benefits from PR including:

• Increased visibility
• Increased credibility
• Improved Search Engine Optimisation through online PR
• Cost –effective way to build market awareness