Marketing Audit

Here are full details of the Marketing Audit.

What exactly does it cover?
A Marketing Audit examines the most important elements of your sales and marketing function including. 

We conduct an independent review and examination of processes, systems, records and collateral and test the efficiency against best practice and proven methodologies.  The audit covers the 8 keys areas of marketing a professional firm:

• Planning and management
• Service range
• Budgeting and resourcing
• Branding and design
• Lead generation
• Customer service
• Sales processes
• Pricing policy

Why do it?
The audit is the start of exploring ways to cut costs and improving the return from your firms marketing investment. The one-off investment will be repaid many times over by implementing the recommendations in the Action Report.

For firms with multiple owners this is an opportunity for an independent assessment of your firm's marketing function which will help you focus on key actions.

How much is it?
Thre are different ways of carrying out the Marketing Audit. A remote audit can be carried out for £750 but it is recommened a mystery shopping visit is includes and an onsite review.

The onsite visit provides an opportunity to comment on the working environment, client meeting areas and interview the people.  The audit can extend into surveying clients and assessing brand awareness with key influencers and the local business community.

What are the benefits?
There are many benefits of a Marketing Audit. It will identify specific area to improve the firm’s marketing effectiveness to drive profitability and growth.  The audit will help management gain a better understanding of their marketing and sales systems.

The Marketing Audit can also identify areas in an organisation’s sales and marketing structure that need improvement, and provide suggestions on how to implement changes. Having an audit also lessens the risk of declining practice performance.

The benefits of an audit:

• Analyse and understand your firm's marketing effectiveness
• Identify key areas for improvement in your firm's sales and marketing
• Test systems, processes and techniques against best practice
• Evaluate new technology