Branding and Design

Though often overlooked and undervalued by small business owners, brand and identity are essential in the effort to stand out in an increasingly competitive marketplace. Here are full details of our branding and design service.

What exactly does it cover?
Portfolio will create a brand identity that drives its core values to the heart of your target audience.  The service covers:

• Suggesting concepts around your firm's values
• Slogan development
• Recommended colour pallet
• Logo creation
• Choice of typography
• Image guidelines
• Business cards and letterheads

Why do it?
Design can elevate the perception of your small business and support your competition with larger competitors. Differentiation is more important than ever and design is one way to communicate to your clients, key influencers and prospects.

Research shows that fro every £100 a business spends on design increases turnover by £225 and two thirds of companies that ignore design have to compete mainly on price, compared to just one third of those in which design is integral.

83% of companies in which design is integral have seen their market share increase, compared to the UK average of 46% and a business that increases its investment in design is more than twice as likely to see its turnover grow as a business that has not.

How much is it?
A small practice looking for a complete design and development of a logo and identity package should have a budget between £2,000 and £4,000.  A larger firms should be looking to invest £5,000 and £15,000.  The budget will vary on the amount of consulting and research required and what role we play in that process.

What are the benefits?
The key benefits for design include:

• Helping you communicate your core values
• Supporting your pricing strategy
• Allowing you to differentiate yourself
• Helping you compete against bigger competition