FREE CD - Value Pricing for Accountants
Your pricing is vital to your firm's future. A study of mid-sized manufacturing firms revealed a 1% reduction in fixed costs brings about a 2.5% increase in profit. A 1% decrease in variable costs delivers a 4% profit improvement. Winning 1% more clients brings 8% profit improvement but a 1% increase in price brings an 11% increase in bottom line profit.
The opposite is also true so a 5% fall in price would see 60% of profit wiped off the bottom line. Professional firms margins are much higher, as a result profit is much more sensitive to pricing. The average firm of accountants is losing 45% profit to write-off time, so in today's economic climate where should you be focussing?
Remember, pricing is the only marketing tactic which costs nothing and captures everything. Learn where pricing fits into the marketing mix, how not to be seen as a commodity provider and strategies to maximise your price by tangibilising the intangible.
Quick facts
For
Accountants looking to develop a more effective pricing methodology for their firm.
When
Anytime...this is delivered by CD.
Where
In your car.
More about the presenter
Ronald J. Baker started his accounting career in 1984 with KPMG Peat Marwick’s Private Business Advisory Services in San Francisco.
Today, he is the founder of VeraSage Institute, a think tank dedicated to teaching Value Pricing to professionals around the world. His mission is to “To, once and for all, bury the billable hour and timesheets in the professions.”
Ron has toured the world, spreading his Value Pricing message to over 90,000 professionals.
He has been appointed to the American Institute of Certified Public Accountants' Group of One Hundred, a think tank of leaders to address the future of the profession, named on Accounting Today’s 2001, 2002, 2003, 2004, 2005, 2006, and 2007 Top 100 Most Influential People in the profession, and received the 2003 Award for Instructor Excellence from the California CPA Education Foundation.
Price and bonuses
This CD is free and comes with a copy of the accompanying Webinar by Ron called Trashing the Timesheet.